Google Ads guides
Google Ads can fill a calendar or drain a budget. These guides cover the settings and pages that decide which: what to check, in what order, and what to change.
Google Ads ·
Google Local Services Ads: How They Work, What They Cost and How to Get the Badge
How Google Local Services Ads work, what counts as a charged lead, what leads cost, how to get the Google Verified badge, and what changes in Google Ads.
By Aaron Chang
Google Ads ·
Google Ads clicks but no leads: 9 fixes, in order
When Google Ads gets clicks but no leads, check these nine fixes in order: tracking, search terms, targeting, page speed, forms, and calls.
By Aaron Chang
Google Ads ·
Flat fee vs percentage of ad spend: when each costs less
Divide the flat fee by the percentage rate to find your break-even ad spend, then see worked examples from $1,000 to $60,000 a month.
By Aaron Chang
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