CorrenGoogle Ads, SEO and websites for Tampa businesses
Tampa Bay is split by water and three bridges, customers search in English and Spanish, and hurricane season and winter visitors set the calendar.
We work with Tampa businesses remotely from Dallas, an hour behind Eastern time, with calls set in your business hours.
Locations
Campaign: Tampa-St. Petersburg-Clearwater service area
One radius around downtown Tampa
Targeted areas
- South Tampa
- Westchase
- Carrollwood
- Seminole Heights
- Brandon
- Riverview
- Apollo Beach
- Plant City
- Lutz
- Wesley Chapel
- Land O’ Lakes
- New Port Richey
- Spring Hill
- St. Petersburg
- Clearwater
- Largo
- Dunedin
- Palm Harbor
A Tampa radius reaches St. Petersburg and Clearwater, across bridges your crew may not cross at rush hour.
A metro split by water, two languages and storm season
Three bridges split the metro
Tampa and Pinellas are linked by the Howard Frankland, the Gandy and the Courtney Campbell, so we target by ZIP and county.
Details
The Tampa-St. Petersburg-Clearwater metro is four counties, Hillsborough, Pinellas, Pasco and Hernando, with more than 3.4 million people and the bay itself in the middle. Tampa and Pinellas County are linked by three bridges: the Howard Frankland, the Gandy and the Courtney Campbell Causeway. A default radius drawn around a Tampa address spends money on St. Petersburg and Clearwater searchers your crew may not want to reach at rush hour, so we target by ZIP code and county, matched to where your customers come from.
Spanish demand clusters in a few neighborhoods
Hispanic residents are about half of Town ’n’ Country and two thirds of Egypt Lake-Leto, so Spanish ad groups aim there.
Details
Nearly a third of Hillsborough County residents are Hispanic or Latino, and about as many speak a language other than English at home. The share runs far higher in some neighborhoods: West Tampa has had one of the city’s largest Latino communities since its founding in 1892, Hispanic residents are about half of Town ’n’ Country and about two thirds of Egypt Lake-Leto. Spanish ad groups aimed at those ZIP codes send people to a Spanish page, not an English page run through a translator.
Your license number does a second job after storms
Pinellas homeowners can check your license online, and unlicensed contracting in a declared emergency is a felony.
Details
After the 2024 storms, a Pinellas homeowner hiring for repairs can look up any contractor on the state’s license search before calling. Florida makes unlicensed contracting during a declared state of emergency a felony. So for roofing, air-conditioning, plumbing and pool contractors, the license number the law already requires in every ad does a second job: we put it in the ad, on the landing page and beside the phone number, where a homeowner comparing bids can check it.
Industries that matter in Tampa
Each finds and picks a business a little differently here.
Roofing and storm restoration
Roofing pageHelene and Milton hit Pinellas hard, and Florida bans offering a waived deductible for a roof claim.
Details
Helene’s storm surge and Milton’s wind and rain in 2024 damaged tens of thousands of homes in Pinellas County alone, and demand for roofing and restoration rises fast after a damaging storm. Florida bars contractors from offering cash, gift cards, coupons or a waived deductible in exchange for a roof inspection or a roof damage insurance claim, so the offer on the page has to be speed, warranty or a written estimate instead. Every ad and page carries the license number.
Air conditioning, plumbing and pool service
HVAC and plumbing pageLow-90s highs and near-daily storms make a failed AC an urgent phone search, so the license shows first.
Details
Summer highs sit in the low 90s, with heavy humidity and near-daily afternoon storms, so a failed AC system is an urgent search made on a phone. These campaigns need call assets, ad schedules matched to when someone answers, and a page that shows the license number and service area before anything else.
Dental and medical practices
Dental practices pageFree or discounted exam ads need Florida’s capitalized statement on the patient’s right to refuse payment.
Details
Health care is one of the region’s largest industries, and hospital systems such as BayCare and HCA Florida are among its biggest employers. A small office does better on narrow searches by treatment and neighborhood than on broad terms where large systems also compete. Any ad offering a free or discounted exam must carry Florida’s required statement on the patient’s right to refuse payment, in capital letters.
Real estate and rebuilding
Real estate pagePinellas County sets its flood rebuild line at 49 percent, and every Florida ad shows the brokerage name.
Details
Every real estate ad in Florida must show the brokerage’s licensed name, and on a website it has to sit next to the contact details. Since the 2024 storms, the 50 percent rule is part of many Pinellas sale and rebuild conversations: when repairs to a home in a flood zone reach about half the building’s value, the owner generally has to elevate or rebuild to current flood standards, and some local governments, including Pinellas County, set that line at 49 percent. Pages that answer flood and rebuild questions early keep those leads from stalling.
Law firms
Law firms pageMost Florida lawyer ads are filed for Bar review at least 20 days before use, so copy is written weeks ahead.
Details
The Florida Bar requires most lawyer ads that run outside the firm’s own website to be filed for review at least 20 days before first use, unless they stay within basic safe-harbor content. Ad testing has to plan around that lead time, so we write copy rounds weeks ahead instead of rewriting headlines on the fly.
When demand moves in Tampa
Budgets and campaigns change before each swing, not after the leads dry up.
Campaign calendar
When budgets and campaigns change
June to November
Hurricane season, peaking August to October. Storm campaigns stay built and paused.
Details
Hurricane season runs June 1 to November 30 and peaks from August through October. Before a storm, searches turn to shutters, generators and tree work; after it, to roofing, water removal and restoration. We keep storm campaigns built and paused so they can go live the day you are ready to take calls.
Late May to October
Rainy season and low-90s highs. Call tracking separates emergencies from quote requests.
Details
The rainy season brings afternoon thunderstorms most days and highs in the low 90s. AC, plumbing, drainage and pest calls climb, and call tracking matters most here, separating emergency calls from quote requests so budget follows the jobs that pay.
January to March
Winter residents fill Pinellas beach towns, and three teams hold spring training nearby.
Details
Winter residents are in town, especially in the Pinellas beach communities, and from mid-February through March the Yankees in Tampa, the Phillies in Clearwater and the Blue Jays in Dunedin hold spring training. Businesses that serve visitors and seasonal residents get busier, and Meta campaigns aimed at the beach towns can be weighted toward these weeks.
November to May
Drier months for roof replacements and pool builds. Budget shifts to estimate requests.
Details
The drier, milder months are a common time to schedule roof replacements, exterior painting, pool builds and other outdoor projects. Search budget shifts toward planned work, with estimate requests and booking forms rather than emergency calls.
What each service looks like in Tampa
Who the ads reach, what the pages say and where you show up in search.
Google Ads
ZIP and county targeting that respects the bridges, with separate Pinellas and Hillsborough campaigns when crews differ.
How we run Google AdsDetails
Tampa search ads start with geography: ZIP code and county targeting that respects the bridges, separate Pinellas and Hillsborough campaigns when your crews or prices differ, and Spanish ad groups where the searches exist. Storm and emergency campaigns stay built and paused until you need them.
Meta ads
Coastal Pinellas homeowners before June 1, beach-town winter residents January to March, and Wesley Chapel families.
How we run Meta adsDetails
Meta campaigns here usually start with three audiences: homeowners in coastal Pinellas ZIP codes in the weeks before hurricane season opens on June 1, winter residents in the beach towns from January to March, and families in Wesley Chapel and Riverview. Ads that mention roof claims or free health exams are written against Florida’s rules before they run.
Conversion rate optimization
License, service area and tap-to-call at the top, answering insurance, storm damage and which side of the bay you cover.
How we do conversion workDetails
Landing pages for Tampa Bay searchers put the license number, the service area and a tap-to-call button at the top, offer a Spanish version where it pays, and answer what people here ask first: insurance, storm damage, response time and which side of the bay you cover.
Website design
A page for each city and service from St. Petersburg to Brandon, with license and brokerage details in every template.
How we design websitesDetails
A fixed-quote site with a page for each city and service you cover, from St. Petersburg to Brandon, and license numbers, brokerage names or health disclaimers built into the templates so every new page stays compliant.
SEO
A Tampa address struggles in Clearwater map results, so service-area pages and a current profile cover the other side.
How we do SEODetails
A Tampa address has a hard time showing in the map results for a Clearwater or New Port Richey search across the bay. For the other side of the bay, service-area pages and a Google Business Profile kept current after every storm do most of the work, with Spanish pages where your customers search in Spanish.
Your first weeks with us
What happens after the free audit, for a business in Tampa.
Week 1
Map your area by ZIP code, county and side of the bay, and fix tracking so each lead counts once.
Week 2
Campaigns rebuilt on that map, with license numbers, disclaimers and Spanish ad groups where searched.
Weeks 3 to 4
Landing page changes ship, and storm and winter-season campaigns are built and left paused.
Every week after
Search term reviews, while paused campaigns wait for the next storm or winter season.
Questions about working with us in Tampa
Ask us anything else at [email protected]. A founder replies within one business day.
How do you learn a Tampa Bay market from Dallas?
From your own data first: which ZIP codes your calls and jobs come from, and whether your work stays in Hillsborough or crosses into Pinellas and Pasco. Then we look at who shows up for your searches on both sides of the bay and at the Florida rules for your trade, all before we change anything.
Can you run ads for St. Petersburg and Clearwater separately from Tampa?
Yes, and for many businesses we would. If your crews, prices or drive times differ across the bay, Hillsborough and Pinellas get their own campaigns, budgets and landing pages, so you can see what each side costs and earns.
Do my ads need my Florida contractor license number?
If you are a licensed contractor, yes. Florida requires your registration or certification number in each advertisement or offer of services, regardless of medium, which covers search ads, social ads and landing pages. Business stationery and promotional items such as shirts are the exceptions. We add the number to ads and to every page they send people to.
Should we run ads in Spanish?
If your team can quote and finish the job in Spanish, test it. We would start with the ZIP codes around West Tampa, Town ’n’ Country and Egypt Lake-Leto, then compare cost per booked job against your English campaigns before widening the area. If nobody can take the call in Spanish, the budget does more on the English side.
What happens to our ads when a hurricane is coming?
Pinellas issues evacuation orders by zone, starting with Zone A, the lowest ground along the coast, and mobile and manufactured home residents must leave in every evacuation. We cut spend in the ZIP codes under the order first, since nobody there is booking work, and keep inland campaigns in places like Brandon and Wesley Chapel running as long as you can take the jobs. Getting back onto the barrier islands takes a re-entry permit, so the prepared storm campaigns for the beach towns go live when residents can return. For roofing and restoration, those campaigns are written ahead of time to stay within Florida’s rules on insurance-claim offers.
How does the 49 percent rule change our rebuild ads in Pinellas?
In unincorporated Pinellas County, a flood-zone home whose repair costs reach 49 percent of the structure’s value, not counting land, has to be elevated or rebuilt to current flood codes. Cities inside the county set their own rules. Owners near that line are choosing between repair, elevation and a full rebuild, and the county compares a detailed repair estimate against the structure value. So we split repair and rebuild into separate ads and pages, and make the page explain how your written estimates are put together.
How is the work priced?
Ongoing work is one flat monthly fee, never a percentage of your ad spend, and it runs month to month. Website builds get a fixed quote in writing. After your audit, a written proposal with your fee in dollars follows within 2 business days of asking. How our pricing works.