CorrenGoogle Ads, Meta ads and SEO for Charlotte businesses
Charlotte’s metro crosses into South Carolina, so ads answer to two states’ license rules, and demand moves with pine pollen, spring storms and summer heat.
We work with Charlotte businesses remotely from Dallas, an hour behind Eastern time, with calls set in your business hours.
Locations
Campaign: Charlotte-Concord-Gastonia service area
One radius around downtown Charlotte
Targeted areas
- Uptown
- South End
- NoDa
- Plaza Midwood
- Dilworth
- Myers Park
- SouthPark
- Ballantyne
- University City
- Huntersville
- Cornelius
- Davidson
- Mooresville
- Matthews
- Mint Hill
- Concord
- Gastonia
- Fort Mill
- Rock Hill
A Charlotte radius spills into Fort Mill and Rock Hill, and Lake Norman shores sit far apart by road.
A two-state metro with two sets of rules
A radius around Charlotte reaches South Carolina
Nearly 3 million people across two states. A Charlotte radius reaches Fort Mill and Rock Hill whether you mean it to or not.
Details
The Charlotte metro is home to nearly 3 million people and crosses the state line to take in York, Lancaster and Chester counties in South Carolina. Tens of thousands of York County residents commute into Mecklenburg for work. A Google Ads radius drawn around Charlotte reaches Fort Mill and Rock Hill whether you mean it to or not, and Google’s default location setting also reaches people who have only shown interest in an area.
Crossing the state line changes what you can sell
NC’s general contractor license starts at $40,000. SC requires a license for home jobs over $5,000 and specialty work over $500.
Details
Crossing the state line changes what you are allowed to sell. North Carolina requires a general contractor license for projects of $40,000 or more. South Carolina requires a residential builder license for jobs over $5,000, and a license or registration for residential specialty work over $500, with plumbers, electricians and HVAC contractors licensed by exam. An ad that sends Fort Mill homeowners to a page showing only a North Carolina license is a compliance problem, not just a weak page.
Lake Norman and I-485 break simple radius targeting
Lake Norman touches four counties, and I-77, I-85 and the 67-mile I-485 loop decide how far a crew gets, not straight miles.
Details
Geography breaks simple radius targeting too. Lake Norman is bordered by Mecklenburg, Iredell, Lincoln and Catawba counties, so a circle drawn around Cornelius or Mooresville pays for clicks from lakeside homes that take a long drive around the water to reach. I-77, I-85 and the 67-mile I-485 loop decide how far a crew can get in an afternoon more than straight-line miles do.
Spanish ads pay off only with Spanish pages and phones
About one in six residents is Latino, with large communities along far South Boulevard and around Eastland in east Charlotte.
Details
About one in six Charlotte residents is Latino, with large Hispanic communities along far South Boulevard and in east Charlotte around Eastland, so Spanish-language searches are a real share of demand in home services, legal and healthcare. Spanish ad groups can be aimed at those ZIP codes, and they pay off only when the landing page is written in Spanish and whoever answers the phone and the form can carry the conversation in Spanish.
Industries that matter in Charlotte
Each finds and picks a business a little differently here.
HVAC, plumbing and home repair
HVAC and plumbing pageAbout 44 days a year hit 90°F, and NC taxes home repair work, so ad prices should say whether tax is included.
Details
Hot, humid weather in Charlotte can start in May and last through September, with about 44 days a year at 90°F or above, so cooling calls bunch into a few months. North Carolina charges sales tax on repair, maintenance and installation work on a home, while a capital improvement under a real property contract is treated differently, so a price shown in an ad or on a landing page should say whether tax is included. Plumbing and HVAC contractors are licensed by their own state board, and that license number belongs on the page.
Roofing, tree work and storm restoration
Roofing pageAfter storms like Helene, news warns of out-of-town crews, so pages show a local address and nearby jobs.
Details
Strong spring thunderstorms bring damaging wind and sometimes hail, and tropical systems can reach the area in late summer and fall: Hurricane Helene knocked out power across the Charlotte area in September 2024. After storms, local news tells homeowners to be wary of out-of-town crews, so a page that shows a local address, licensing and recent nearby jobs earns the call. Roofers taking jobs in York County need South Carolina residential specialty registration for work over $500.
Personal injury and family law
Law firms pageNC requires every ad to name a responsible lawyer or firm, and allows “specialist” only with certification.
Details
North Carolina’s lawyer advertising rules require every ad to include the name and contact information of at least one lawyer or firm responsible for it. A lawyer can only claim to be a specialist when certified by the State Bar or an accredited organization, and the ad has to name that organization. Those rules apply to each search ad, Facebook post and landing page, and firms near the state line also have to decide whether to pay for clicks from South Carolina residents.
Dental and independent medical practices
Dental practices pageNC dental ads must name the dentist and say general or specialist, ruling out “implant specialist” headlines.
Details
Atrium Health is the region’s largest employer and Novant Health is among the largest. North Carolina’s dental board requires every dental ad to name the dentist and state whether each is a general dentist or a qualified specialist, which rules out headlines like “implant specialist” unless the dentist qualifies.
When demand moves in Charlotte
Budgets and campaigns change before each swing, not after the leads dry up.
Campaign calendar
When budgets and campaigns change
March and April
Pollen peaks. Pressure washing, duct and allergy ads ready before the first yellow week.
Details
Tree pollen peaks and pine pollen turns cars, decks and windows yellow. This is the window for pressure washing, window cleaning, HVAC filter and duct work, and allergy care, so budgets and creative should be ready before the first yellow week.
Spring storms
A storm ad group for roofers and tree crews, live the morning after hail or high wind.
Details
Thunderstorms with hail and high wind send roof, gutter and tree calls up in bursts that last days, not months. Roofers and tree crews need a storm ad group and budget that can go live the morning after.
May to September
Hot, humid months. Have AC tracking and pages live before the first heat wave.
Details
Hot, humid days run from May into September. AC repair and replacement demand rises with the first heat wave, so tracking and landing pages need to be in place before summer, not during it.
June to November
Hurricane season. Tree removal and water damage searches jump in the days after a storm.
Details
Atlantic hurricane season. Tropical systems that reach the Charlotte area can bring downed trees, power outages and water damage, which sends tree removal and water damage restoration searches up in the days after each storm.
What each service looks like in Charlotte
Who the ads reach, what the pages say and where you show up in search.
Google Ads
Separate NC and SC campaigns, so budgets, ad text and license details match the state the customer lives in.
How we run Google AdsDetails
Separate campaigns for the North Carolina and South Carolina sides of the metro, targeted to people in or regularly in each area, so budgets, ad text and license details match the state the customer lives in. Spanish ad groups only where calls can be answered in Spanish.
Meta ads
Pollen, storm and heat-season creative, with separate audiences for Lake Norman, Union County and York County.
How we run Meta adsDetails
Facebook and Instagram ads timed to this market’s swings: creative ready for the first pollen week, storm follow-up for roofers and tree crews, and heat-season offers for HVAC, targeted by county or ZIP code so Lake Norman, Union County and York County each get their own audience and copy.
Conversion rate optimization
Pages that show the license for the customer’s state, whether prices include NC sales tax, and a tap-to-call button.
How we do conversion workDetails
Landing pages that answer what Charlotte-area customers check before calling: the license that applies in their state, whether a price includes North Carolina sales tax, the towns you actually cover, and a tap-to-call button for people searching from their phone at work in Uptown or SouthPark.
Website design
Service-area pages for Mecklenburg, Lake Norman, Union, Cabarrus and York County, each with the license that applies.
How we design websitesDetails
A site whose service-area pages follow how this metro splits: Mecklenburg towns, Lake Norman, Union and Cabarrus counties, and the York County side. York County pages show your South Carolina residential builder license or residential specialty registration alongside your North Carolina license, so a Fort Mill or Rock Hill homeowner sees the credential that applies to their job.
SEO
A Google Business Profile with up to 20 service areas, and pages that rank for Ballantyne, Huntersville and Fort Mill.
How we do SEODetails
A Google Business Profile with real service areas (Google allows 20 and suggests staying within about two hours’ drive), pages that rank for suburb and neighborhood searches such as Ballantyne, Huntersville and Fort Mill, and reviews that mention where the job was done.
Your first weeks with us
What happens after the free audit, for a business in Charlotte.
Week 1
Map customers across Mecklenburg, nearby NC counties and the SC side, and the license each area needs.
Weeks 1 and 2
Fix call and form tracking so every lead ties to its ad, keyword and town.
Weeks 2 and 3
Rebuild campaigns by state, set targeting to presence, and launch pages with the right license.
Week 4 on
Weekly search term and lead reviews, with budget moved ahead of pollen, storm and heat seasons.
Questions about working with us in Charlotte
Ask us anything else at [email protected]. A founder replies within one business day.
Can I have a separate Google Business Profile for the South Carolina side?
Not as a service-area business. Google allows one profile for the whole area you serve, set by city or ZIP code rather than a radius, with up to 20 areas and a suggested limit of about two hours’ drive, so Fort Mill and Rock Hill go on the same profile as Charlotte. The state split happens in your ads and on your site instead: separate South Carolina campaigns and pages that show the license that applies there.
Should my ads reach Fort Mill and Rock Hill?
Only if you can legally take the work there. South Carolina requires a residential builder license for jobs over $5,000 and a license or registration for residential specialty work over $500. If you hold those, run the South Carolina side as its own campaign with its own landing page. If you don’t, exclude it so you aren’t paying for leads you can’t take.
Should Lake Norman get its own campaign?
Usually, if you work around the lake. It is the largest man-made lake entirely in North Carolina and touches four counties, so homes on opposite shores can be close in miles and far apart by road. A Lake Norman campaign targeted by ZIP code to the side you actually serve, such as Cornelius, Davidson and Mooresville on the east or Denver and Sherrills Ford on the west, with a landing page naming those towns, keeps you from paying for clicks you’d have to drive around the water to reach.
What does a law firm’s ad have to include in North Carolina?
The State Bar’s rules require each ad to include the name and contact information of at least one lawyer or firm responsible for it. You can only call yourself a specialist if you’re certified by the State Bar or an accredited organization, and the ad names that organization. We’d build those details into every ad and landing page.
How is the work priced?
Ongoing work is one flat monthly fee, never a percentage of your ad spend, and it runs month to month. Website builds get a fixed quote in writing. After your audit, a written proposal with your fee in dollars follows within 2 business days of asking. How our pricing works.