CorrenGoogle Ads, CRO and SEO for Houston businesses
Houston has no formal zoning, and much of its growth sits in unincorporated communities, so a service area here follows places like Cypress and Spring, not city limits.
We work with Houston businesses remotely from Dallas, in the same time zone as you.
Locations
Campaign: Houston-The Woodlands-Sugar Land service area
One radius around downtown Houston
Targeted areas
- Katy
- Cypress
- Spring
- The Woodlands
- Conroe
- Kingwood
- Humble
- Sugar Land
- Missouri City
- Pearland
- Pasadena
- Baytown
- League City
- Galveston
Katy sits about 29 miles west of downtown, so one radius misses it or pays for clicks across ten counties.
A ten-county market that one radius can’t cover
One radius can’t cover 8,800 square miles
The metro spans ten counties and nearly 8 million people. A downtown radius misses Katy and Cypress or pays for the whole region.
Details
The Houston metro covers about 8,800 square miles of land across ten counties, more than New Jersey, and holds close to 8 million people. It added more residents than any other US metro from 2024 to 2025. Katy sits about 29 miles west of downtown and Cypress about 24 miles northwest, so a single radius around downtown either misses suburbs like these or pays for clicks across the whole region.
Customers search by community, not by city
Cypress and Spring are unincorporated and Kingwood is inside Houston, so ads and pages use the names customers search by.
Details
Customers here often search by community, not by city. Cypress and Spring are unincorporated parts of Harris County, Kingwood is inside Houston’s city limits, and Sugar Land, The Woodlands and Pearland sit mainly in Fort Bend, Montgomery and Brazoria counties. We set ad targeting and write page copy around the places your customers name, which also shows you which part of the metro each lead comes from.
Spanish demand is concentrated, not citywide
Gulfton and Pasadena are each over two-thirds Hispanic, so Spanish campaigns go where those areas overlap your service area.
Details
Hispanic residents are the largest group in the metro, close to two in five people, but they aren’t spread evenly. Gulfton in southwest Houston and the city of Pasadena on the Ship Channel are each more than two-thirds Hispanic, and Latinos make up more than half of the East End. A Spanish campaign with its own keywords and landing page belongs where those parts of town overlap your service area, and we map that overlap before spending on it.
Industries that matter in Houston
Each finds and picks a business a little differently here.
HVAC, plumbing and electrical
HVAC and plumbing pageAbout 100 days a year reach 90°F, and Texas requires a license number in ads that solicit the work.
Details
Houston averages about 100 days a year at 90°F or hotter, and highs stay up from April through October, so cooling demand runs most of the year. Texas requires a license number in advertising that solicits work: the TDLR license number for AC and electrical contractors, and the Responsible Master Plumber’s number for plumbing companies in any media. Summer mornings average more than 90% relative humidity, so dehumidifiers and duct work can be sold on comfort and mold prevention alongside AC repair.
Dental and medical practices
Dental practices pageBeside the Texas Medical Center, small practices compete on location, wait time and accepted insurance.
Details
Independent practices advertise next to the Texas Medical Center, the world’s largest medical complex with more than 120,000 employees. A smaller practice competes on location, how soon you can be seen and which insurance it takes, so the landing page leads with those. A Texas general dentist who advertises a specific service, such as implants or braces, must put “General Dentist” or “General Dentistry” right after the dentist’s name, in type no smaller than the largest service name in the ad.
Law firms
Law firms pageHarris County is Texas’s most populous, so a Katy or Sugar Land firm targets nearby communities instead.
Details
Harris County is the most populous county in Texas, so a firm that bids across all of it competes with firms countywide for every crash, divorce and criminal defense search. A firm in Katy, Sugar Land or The Woodlands can target the communities near its office instead. Because most lawyer ads, and a firm’s homepage, must be filed with the State Bar within 10 days, we test offers on separate landing pages and keep a record of what ran.
Energy, petrochemical and port suppliers
Industrial suppliers pagePort and plant buyers search by spec or certification, so each ad leads to a quote form for one capability.
Details
Port Houston ranks first in the US for foreign waterborne tonnage, and the region leads the country in base petrochemical production. Machine shops, inspection firms, staffing agencies and logistics companies sell into that work, where buyers search for a capability, a spec or a certification. Ads go to pages built around one capability with a request-for-quote form, and we track the quote request, not the click.
When demand moves in Houston
Budgets and campaigns change before each swing, not after the leads dry up.
Campaign calendar
When budgets and campaigns change
April to October: cooling season
Highs peak near 95°F in August. Run AC tune-up offers in March, before the heat.
Details
Normal highs peak around 95°F in early August and stay high for seven months. AC repair budgets should rise with the heat, and tune-up offers should run in March, before the first hot week fills the schedule.
June 1 to November 30: hurricane season
Write storm ads before June and keep them paused until a storm heads for the coast.
Details
Activity peaks from mid-August to mid-October. Generator, tree, roofing and water-damage campaigns should be written before June and paused until a storm heads for the coast. The day after Hurricane Beryl in July 2024, more than 1.5 million CenterPoint customers in the Houston area were still without power, so storm ads lean on calls and short mobile forms.
December to February: freeze nights
About 10 freezing nights a year. Frozen-pipe ads run on those nights, not all winter.
Details
Bush Intercontinental averages about 10 days a year at or below freezing, and areas south of I-10 can go a whole winter without one. Frozen-pipe and heating ads should sit ready and run on the nights that matter, not all winter.
What each service looks like in Houston
Who the ads reach, what the pages say and where you show up in search.
Google Ads
Targeting by county and community, not a downtown radius, with storm campaigns built ahead and paused until needed.
How we run Google AdsDetails
Location targeting by county and community instead of one radius from downtown, Spanish campaigns with their own keywords where your phones can handle them, license numbers in the ads, and storm-season campaigns built ahead and paused until they’re needed.
Meta ads
Offers people aren’t searching for yet, like March AC tune-ups, shown in Bridgeland or the Energy Corridor.
How we run Meta adsDetails
Meta works for offers people aren’t searching for yet: AC tune-ups in March, generator installs before June, a new practice opening in Katy or Cypress. Suppliers to energy companies can aim ads at the Energy Corridor and Westchase office districts, and home service businesses at homeowners in newer master-planned communities such as Bridgeland.
Conversion rate optimization
Storm-week forms that ask only for name, phone and address, and offer tests that leave a filed law homepage alone.
How we do conversion workDetails
We test forms and offers on ad landing pages, which keeps a law firm’s filed homepage unchanged. Roofing and water-damage pages should say on the first screen whether you handle flood or wind claims and how soon a crew can come, and storm-week forms should ask only for a name, phone and address, since the person filling one in may be on a phone with no power at home.
Website design
Pages for Katy, Sugar Land and The Woodlands that say what you do there, with Texas dental and law rules built in.
How we design websitesDetails
For a metro this spread out, a site needs real pages for the areas you serve, such as Katy, Sugar Land or The Woodlands, each saying what you actually do there. Dental templates carry the General Dentist notation, and law firm homepages are planned around Texas filing rules.
SEO
Pages and profile details for places like Cinco Ranch, which is in Greater Katy but not the City of Katy.
How we do SEODetails
Many Houston homes sit in master-planned communities with their own names, such as Cinco Ranch or Bridgeland, and people also search by landmark, such as near the Galleria or near the Medical Center. We build service-area pages and Google Business Profile details around those names, so a search for a plumber in Cinco Ranch, which is in Greater Katy but not the City of Katy, finds a page about Cinco Ranch.
Your first weeks with us
What happens after the free audit, for a business in Houston.
Week 1
Split your area by county and community, and mark where Harvey flooded and Beryl cut power longest.
Week 2
Targeting set to communities like Cinco Ranch, and quote tracking for port and plant suppliers.
Weeks 3 to 4
New campaigns and pages go live, with storm and frozen-pipe ads written and left paused.
Every year after
An AC tune-up push in March and a storm-plan reset in May, ready by June 1.
Questions about working with us in Houston
Ask us anything else at [email protected]. A founder replies within one business day.
Can you plan around a storm if you’re not in Houston?
Yes. We work from Dallas, so a Gulf storm that knocks out your power or internet usually doesn’t reach ours, and every change to your ads can be made remotely. Before June we agree who answers storm calls, which number the ads should ring if your office line is down, and which parts of town your crews can reach, so a change during a storm needs a text, not a meeting.
Should my ads run in a language other than English?
It depends on the part of town. Spanish fits areas such as Gulfton and Pasadena. Houston also has one of the largest Vietnamese American communities in the US, concentrated on the southwest side, with major Vietnamese business centers along Bellaire Boulevard. For a business serving Alief or the Bellaire corridor, Vietnamese ads and a Vietnamese page can reach customers that English and Spanish ads miss, as long as someone can answer in Vietnamese.
Do Google Ads work for selling to refineries and port operators?
They can, when each ad answers a specific search. Engineers and buyers at plants and terminals search for a capability, a spec or a certification, so the ad goes to a page about that one capability with a request-for-quote form. These sales take longer than a home service call, so we judge the campaign on quote requests and bids, not clicks, and give it months rather than weeks.
What happens to my ads during a hurricane?
We plan for it before June. Campaigns for generators, tree work, roofing or water damage are written in advance and paused, then turned on when a storm heads for the coast. If your crews are booked or your area has lost power, we cut spend so you don’t pay for leads you can’t serve.
How far should my ads reach across the Houston area?
Only as far as you’ll actually drive or serve. The metro covers about 8,800 square miles, and Katy alone is about 29 miles west of downtown, so a single radius tends to waste spend. We target by county, community or ZIP code and adjust toward wherever your best leads come from.
Should a Katy business budget differently from one inside the Loop?
Yes. Set budgets by area rather than one number for the metro. Inside the 610 Loop, homes and businesses sit close together, so a small area can hold enough customers. Katy spreads across Harris, Fort Bend and Waller counties, and nearby Cinco Ranch is a separate community, so a west-side business may need several areas, each with its own budget, to see what a lead costs in each.
How is the work priced?
Ongoing work is one flat monthly fee, never a percentage of your ad spend, and it runs month to month. Website builds get a fixed quote in writing. After your audit, a written proposal with your fee in dollars follows within 2 business days of asking. How our pricing works.