CorrenGoogle Ads, SEO and websites for Phoenix businesses
Maricopa County covers about 9,200 square miles, Arizona makes the ROC number part of the ad, and about 111 days a year hit 100 degrees.
We work with Phoenix businesses remotely from Dallas, with calls set in Arizona business hours.
Locations
Campaign: Phoenix-Mesa-Chandler service area
One radius around downtown Phoenix
Targeted areas
- Phoenix
- Scottsdale
- Tempe
- Mesa
- Chandler
- Gilbert
- Queen Creek
- Glendale
- Peoria
- Surprise
- Goodyear
- Buckeye
A radius wide enough to reach Buckeye and Queen Creek also pays for every suburb in between.
A 9,200-square-mile county with its own ad rules
Few businesses cover all 9,200 square miles
Target the cities and ZIP codes you serve, East Valley or West Valley, and exclude the rest.
Details
Maricopa County covers about 9,200 square miles, and few service businesses cover all of it. A radius around downtown Phoenix wide enough to reach Buckeye and Queen Creek also pays for clicks from every suburb in between, whether or not your crews go there. We build location targeting from the cities and ZIP codes you actually serve, East Valley or West Valley, and exclude the rest.
Spanish ads pay off only with Spanish follow-through
About three in four Maryvale residents are Hispanic, but Spanish ads need a Spanish page, form and phone first.
Details
About two in five Phoenix residents are Hispanic or Latino, and the share runs far higher in parts of the city: about three in four in Maryvale on the west side, and a majority in South Phoenix. A Spanish campaign aimed at ZIP codes like those only pays off if the landing page, the form and whoever answers the phone can handle Spanish too, so until they can, we start in English.
In Arizona the ROC number is part of the ad
Contractors show the ROC number, handymen say “not a licensed contractor,” and listing ads name the broker.
Details
In Arizona the ROC number is part of the ad. Licensed contractors must show it on advertising, though an internet ad can instead link directly to a website that prominently displays the business name and license number. Handymen working under the state’s exemption for small jobs must say “not a licensed contractor” in their ads. Real estate ads about a specific property must clearly name the employing broker, and a dentist advertising specific non-specialty services must include “Services provided by an Arizona licensed general dentist.”
Industries that matter in Phoenix
Each finds and picks a business a little differently here.
HVAC and cooling
HVAC and plumbing pageAbout 111 days a year at 100 degrees or more, and Phoenix rentals must stay at 82 degrees or cooler.
Details
Phoenix averages about 111 days a year at 100 degrees or hotter, so a failed AC from May to early October is an emergency, and the city requires air-conditioned rentals to keep living spaces at 82 degrees or cooler, which puts landlords and property managers in the market too. Many of these searches happen on phones. The page needs a call button, the hours you answer and your ROC number without any scrolling, and replacement leads should run in a separate campaign from same-day repair.
Pool service and repair
Pool service pageMore than a quarter of Phoenix homes have a pool, so a weekly customer is worth months of visits.
Details
More than a quarter of Phoenix homes have a pool, so cleaning, repair and resurfacing companies compete street by street. Weekly service is a recurring contract, which means one new customer is worth months of visits. That changes what a click is worth and argues for tight ZIP code targeting around your existing routes.
Roofing and storm repair
Roofing pageMonsoon winds can top 100 mph, so roof and water damage searches come in bursts after each storm.
Details
Monsoon storms bring straight-line winds that can top 100 mph, dust storms and flash floods. Roof, tree and water damage searches tend to come in bursts after a storm rather than evenly through the summer. Campaigns need budget ready to raise the day after a storm, and pages that already speak to monsoon damage instead of generic roof replacement copy.
Dental and medical practices
Dental practices pageImplant ads need Arizona’s general dentist disclosure, and pages should say which AHCCCS plans you take.
Details
Banner Health, Arizona’s largest private employer, is headquartered in Phoenix, and private practices compete against large health systems for the same patients. For general dentists, Arizona’s advertising rule means an ad for a service outside the recognized specialties, such as implants or cosmetic work, has to carry the general dentist disclosure, which shapes how the ad text is written. Practices that accept AHCCCS, Arizona’s Medicaid program, or only some AHCCCS plans should say which on the booking page and in the ad, so patients know before they book.
Real estate and new homes
Real estate pageBuckeye, Surprise, Goodyear and Queen Creek are growing fast, and listing ads must name the employing broker.
Details
Buckeye, Surprise, Goodyear and Queen Creek have added tens of thousands of residents since 2020, so buyer and seller searches spread far beyond central Phoenix. Agents and teams need ads and landing pages for the growth suburbs they actually work, and any ad about a specific listing must name the employing broker clearly. Brand ads that don’t mention a property aren’t held to that rule.
When demand moves in Phoenix
Budgets and campaigns change before each swing, not after the leads dry up.
Campaign calendar
When budgets and campaigns change
May to early October
The 100-degree months. Biggest AC and pool budgets now, tune-ups on either side.
Details
Phoenix’s first 100-degree day falls on average in early May and its last in early October. AC repair and pool equipment searches follow the heat, so cooling and pool businesses should plan their biggest budgets for these months and their tune-up and maintenance offers for the weeks either side.
June 15 to September 30
Monsoon season. Keep roofing and restoration budget in reserve for the day after a storm.
Details
This is the official monsoon season. Wind, dust and flash flood damage arrives storm by storm, so roofing, tree and restoration businesses should keep budget in reserve and turn it up quickly after a storm instead of spreading it evenly.
Winter and early spring
Winter visitors and spring training at 10 Valley ballparks. HVAC shifts to tune-ups.
Details
Winter visitors spend the cooler months in the Valley, and 15 Major League Baseball teams hold spring training at 10 Valley ballparks in February and March. Businesses that serve visitors, from restaurants to golf to short-term rentals, have more people to reach in these months, while HVAC companies shift to tune-ups and replacements.
What each service looks like in Phoenix
Who the ads reach, what the pages say and where you show up in search.
Google Ads
Repair and replacement in separate campaigns, schedules in Phoenix time, and your ROC number on every landing page.
How we run Google AdsDetails
Separate campaigns for emergency repair and planned replacement, location targeting by the cities you serve on your side of the Valley, ad schedules set in Phoenix time, which never shifts for daylight saving, and your ROC number or required disclosure on every page the ads point to.
Meta ads
AC tune-ups before May, pool resurfacing and roof inspections before monsoon season, shown to the ZIP codes you serve.
How we run Meta adsDetails
Meta ads suit offers Phoenix homeowners plan ahead for, such as AC tune-ups before May, pool resurfacing and roof inspections before monsoon season, shown to the ZIP codes you serve. Contractor ads still need the ROC number or a link to a site that shows it.
Conversion rate optimization
Summer emergency pages: call button on top, your hours, your ROC number, and a Spanish version with Spanish ads.
How we do conversion workDetails
Landing pages built for a summer emergency on a phone: call button at the top, the hours you answer, your license number where Arizona wants it, and a Spanish version when Spanish ads are running. We test calls against forms, because a same-day AC repair and a pool remodel are bought differently.
Website design
Monsoon damage pages ready the morning after a storm, and a landlord page on the city’s 82-degree rental cooling rule.
How we design websitesDetails
Websites built around the Phoenix year: monsoon damage pages written and ready to publish the morning after a storm, and for HVAC companies, a page for landlords and property managers on the city’s 82-degree rental cooling rule. License numbers, broker names and dental disclosures go where Arizona’s rules put them.
SEO
A Google Business Profile that matches where you work, plus pages for monsoon roof damage and summer AC failures.
How we do SEODetails
Local SEO for a metro this spread out starts with a Google Business Profile and service area that match where you really work, then pages for the suburbs that bring in revenue and content for the searches Phoenix creates, from monsoon roof damage to summer AC failures.
Your first weeks with us
What happens after the free audit, for a business in Phoenix.
Week 1
Tracking counts calls, forms and booked jobs, and ad schedules move to Phoenix time.
Week 2
East Valley and West Valley targeted separately by city and ZIP code, and a decision on Spanish ads.
Weeks 2 to 4
A page per core service, with your ROC number, call button and form at the top.
Season plan
Budgets for the 100-degree months, the monsoon and winter visitors, moved as the weather changes.
Questions about working with us in Phoenix
Ask us anything else at [email protected]. A founder replies within one business day.
Do you need to be in Phoenix to run our marketing?
No. We’re based in Dallas and work remotely with businesses outside Dallas, including in Phoenix. Phoenix doesn’t change its clocks, so it’s one hour behind Dallas in winter and two hours behind in summer, and calls happen inside your normal business day. The first step, the audit, is a recorded video, so it needs no call at all.
Does my ROC license number have to be in my Google ads?
Arizona law requires the ROC number on contractor advertising, but internet ads can leave it out if they link directly to a website that prominently displays your business name and license number. The safest setup is the number clearly visible on your home page and on every landing page your ads send people to, not only in small footer text. If you work under the handyman exemption instead of a license, your ads have to say “not a licensed contractor.”
How tightly should a pool service company target its ads?
Tightly. More than a quarter of Phoenix homes have a pool, so a route can grow street by street instead of across town. We target the ZIP codes around your existing stops, value a new weekly customer at months of visits rather than one cleaning, and keep repair and resurfacing in their own campaigns, since those jobs are bought once.
How should we budget around summer and monsoon season?
Plan around the weather. Phoenix averages its first 100-degree day in early May and its last in early October, and monsoon season runs from June 15 to September 30. Cooling and pool repair demand follows the heat, while roofing and restoration demand follows individual storms, so we set a monthly plan and move budget when the weather changes.
Do I need different ads for winter visitors?
If you serve them, yes. Many winter visitors plan their stay from home, before they reach the Valley. Google Ads can show ads to people who have shown interest in your area as well as people who are in it, which suits golf, rentals and seasonal services. A plumber who only wants calls from people already here should limit ads to people in or regularly in the area instead.
How is the work priced?
Ongoing work is one flat monthly fee, never a percentage of your ad spend, and it runs month to month. Website builds get a fixed quote in writing. After your audit, a written proposal with your fee in dollars follows within 2 business days of asking. How our pricing works.