CorrenGoogle Ads, SEO and websites for Nashville businesses
In Greater Nashville the county line changes the rules: a mid-size remodel needs a state license in Davidson but not Williamson, so ads go only where you can take the job.
We work with Nashville businesses remotely from Dallas, in the same time zone as you.
Locations
Campaign: Nashville-Davidson-Murfreesboro-Franklin service area
One radius around downtown Nashville
Targeted areas
- Downtown and The Gulch
- East Nashville
- Germantown
- 12 South
- Green Hills
- Antioch
- Donelson
- Bellevue
- Madison
- Brentwood
- Franklin
- Spring Hill
- Murfreesboro
- Smyrna
- Mt. Juliet
- Lebanon
- Hendersonville
- Gallatin
License rules change at the county line, so targeting is drawn by county, not a circle around downtown.
One metro, several sets of rules
The county line changes what you can advertise
A $3,000 to $24,999 remodel needs a state license in Davidson, Rutherford and Robertson, but not Williamson, Wilson or Sumner.
Details
Greater Nashville is a 14-county metro of more than 2 million people, and the county line can change what your ads and pages have to say. A residential remodeling job from $3,000 to $24,999 needs a state home improvement license in Davidson, Rutherford and Robertson counties, but not in Williamson, Wilson or Sumner. Any job of $25,000 or more needs a full contractor license anywhere in the state.
Tennessee rules reach the ad itself
Contractors show their license number, med spas name their medical director, and rentals need a Metro permit before any ad.
Details
Some rules reach the ad itself. Tennessee requires a licensed home improvement contractor to state its name and license number in print, TV and radio ads. A medical spa has to name its medical director or supervising physician, and say whether that physician is board certified, board eligible or not certified, in its signage and advertising. Metro Nashville requires a permit before a short-term rental is listed or advertised at all.
One English campaign misses whole neighborhoods
About one in five Antioch households speak Spanish at home, and Nolensville Pike is home to the largest US Kurdish community.
Details
The customers vary as much as the rules. In Antioch and south Nashville about one in five households speak Spanish at home, and south Nashville, around Nolensville Pike, is home to the largest Kurdish community in the US. One English-only campaign drawn as a circle around downtown reaches the wrong people in some places and misses the right ones in others.
Industries that matter in Nashville
Each finds and picks a business a little differently here.
Clinics and dental practices
Dental practices pagePractices compete with HCA and Vanderbilt, and commuters on I-65 and I-24 pick care near work or near home.
Details
Nashville is home to HCA Healthcare’s headquarters, Vanderbilt University Medical Center and hundreds of other healthcare companies, so an independent dental, physical therapy, dermatology or urgent care practice competes for patients with large systems. Many people commute into Nashville from Franklin on I-65 or from Murfreesboro on I-24, and pick a practice near work or near home. Location pages and ads that cover both ends of the commute catch either choice.
Healthcare services firms
Healthcare services firms pageFirms selling to Nashville’s healthcare companies have few buyers, so leads are tracked to a signed contract.
Details
Billing, staffing, software and consulting firms that sell to Nashville’s healthcare companies have a short list of buyers, many of them in the same city. The search terms are narrow, so the work is tight keywords, forms that qualify the lead, and tracking that follows each lead to a signed contract rather than stopping at the form.
Home services and remodeling
Remodeling and contractors pageDavidson, Rutherford and Robertson need the state home improvement license. Ads target only where you hold it.
Details
Remodelers, roofers, plumbers, electricians and HVAC companies here work across counties with different rules. Davidson, Rutherford and Robertson require the state home improvement license for mid-size residential jobs, and Metro Nashville runs its own exams and certificates for plumbing, electrical and mechanical work. Ads should target only the counties you’re licensed to work in, and pages should show the right license numbers.
Hospitality and short-term rentals
Rentals and hospitality pageMillions of visitors search from other cities, and a rental needs its Metro permit before any ad runs.
Details
Nashville draws millions of out-of-town visitors a year, so restaurants, venues, tours and rental hosts sell to people who are searching from another city before they arrive. That means targeting people interested in Nashville, not just people who live here, pages built for phones, and a Metro permit in place before a rental is advertised.
When demand moves in Nashville
Budgets and campaigns change before each swing, not after the leads dry up.
Campaign calendar
When budgets and campaigns change
March to May
Peak storm and tornado season, usually busiest in April. Budgets that rise within hours.
Details
Spring is Middle Tennessee’s peak season for severe storms and tornadoes, with April usually the most active month. Roofing, tree, restoration and glass companies need budgets that can rise within hours of a storm and pages that name the affected neighborhoods.
June
CMA Fest fills downtown for four days as the heat arrives, lifting HVAC and pest calls.
Details
CMA Fest fills downtown for four days each June, just as the weather turns hot. Restaurants, rentals and tours see searches from out-of-town visitors, while HVAC and pest control companies see local calls climb with the heat.
Winter storms
Keep tree, generator and plumbing ads paused and ready, as the January 2026 storm showed.
Details
The January 2026 winter storm brought snow, sleet and freezing rain, and left more than 100,000 Nashville Electric Service customers without power for days, the most outages at one time in the utility’s history. Tree removal, generator, plumbing and roofing businesses should keep storm campaigns written and paused, ready to switch on the day the forecast turns.
What each service looks like in Nashville
Who the ads reach, what the pages say and where you show up in search.
Google Ads
Targeting by county and neighborhood, since a Franklin dental office and an Antioch plumber draw from different areas.
How we run Google AdsDetails
We draw location targeting by county and neighborhood instead of one radius around downtown, because a Franklin dental office and an Antioch plumber draw from very different areas. Campaigns follow the places you’re licensed and staffed to serve, with Spanish-language ad groups where your customers search in Spanish.
Meta ads
Suits med spas, salons and remodelers. Tennessee med spa ads must name the medical director and board status.
How we run Meta adsDetails
Meta suits businesses people pick by look and trust, such as med spas, salons, restaurants and remodelers. A Tennessee med spa’s ads have to name its medical director or supervising physician and state that physician’s board certification status, so we build it into the creative from the start.
Conversion rate optimization
Pages tested for who arrives: a visitor near Broadway, a family in Murfreesboro or a healthcare practice manager.
How we do conversion workDetails
The person clicking might be a visitor on a phone near Broadway, a family in Murfreesboro or a practice manager at a desk. We test each page for the people who actually arrive: call and directions for locals, booking for visitors, short qualifying forms for healthcare buyers.
Website design
A page for each service and county you serve, showing the license, permit or medical director details Tennessee expects.
How we design websitesDetails
Fixed-quote sites with a page for each service and each county or city you serve, and the license, permit or medical director details Tennessee and Metro Nashville expect shown where customers can check them.
SEO
“Dentist Franklin” returns different results from Nashville, and visitor pages reach people planning a Broadway trip.
How we do SEODetails
“Dentist Franklin” and “plumber Mt. Juliet” return different results from Nashville searches, and downtown has a second audience: people in other states looking up live music on Lower Broadway or a place to eat in the Gulch before their trip. We build location pages only for places you really serve, write visitor pages for businesses that sell to tourists, keep your Google Business Profile accurate, and add Spanish pages where your customers use them.
Your first weeks with us
What happens after the free audit, for a business in Nashville.
Week 1
Confirm the counties you’re licensed and staffed to serve, and fix tracking so each lead counts once.
Week 2
Targeting rebuilt by county, with required license or permit details and Spanish ad groups.
Weeks 3 to 4
Landing pages for your main services and areas go live, and weekly search term reviews begin.
Monthly
A recorded report on leads by area, with storm and CMA Fest plans set before spring and summer.
Questions about working with us in Nashville
Ask us anything else at [email protected]. A founder replies within one business day.
Can you handle a business that works in both Davidson and Williamson County?
Yes. Each county gets its own campaigns and pages, so each shows what applies there. A remodeler doing residential jobs from $3,000 to $24,999 needs the state home improvement license in Davidson County but not in Williamson, so the Davidson ads can wait until that license is in hand without pausing work in Franklin or Brentwood. Jobs of $25,000 or more need a full contractor license in both.
What do my ads need to show under Tennessee rules?
It depends on the business. A licensed home improvement contractor must include its name and license number in print, TV and radio ads, and we carry the same details onto landing pages. A medical spa must name its medical director or supervising physician and say whether that physician is board certified, board eligible or not certified. A short-term rental in Nashville needs a Metro permit before it is listed or advertised. We’re not lawyers, so we flag what we find and you confirm it with your licensing board or attorney.
Should I target all of Middle Tennessee or just Nashville?
Target the places you can legally and profitably work. A remodeler doing residential jobs from $3,000 to $24,999 should only advertise in Davidson, Rutherford and Robertson counties once it holds the home improvement license those counties require. A clinic usually does best with the neighborhoods within a reasonable drive of the office. A wide radius around downtown spends money on areas you don’t serve.
Do I need Spanish-language ads in Nashville?
Sometimes. In Antioch and south Nashville about one in five households speak Spanish at home, so for trades, clinics and tax or legal services in those areas a Spanish ad group with a matching Spanish page is worth testing. South Nashville, around Nolensville Pike, is also home to the largest Kurdish community in the US, most of it from Iraqi Kurdistan. Google Ads can’t target Kurdish as a language setting, though it can target Arabic, so a Kurdish-speaking audience is reached with Kurdish ad copy shown in those neighborhoods and a Kurdish page to land on.
Should my ads target CMA Fest visitors?
Only if you sell to them. CMA Fest fills downtown for four days each June, so restaurants, tours and rentals near downtown can target people interested in Nashville in the weeks before, not only people already in town. A short-term rental needs its Metro permit before any of those ads run. For plumbers, HVAC and pest control the festival matters less than the heat that arrives with it.
How is the work priced?
Ongoing work is one flat monthly fee, never a percentage of your ad spend, and it runs month to month. Website builds get a fixed quote in writing. After your audit, a written proposal with your fee in dollars follows within 2 business days of asking. How our pricing works.