Google Ads, CRO and SEO for restaurants and visitor businesses

Where it leaks. Most nearby diners and visitors see your Business Profile before your site. Holiday hours that are wrong, a closed-today error, old food photos or a menu link that 404s will lose them, and no ad budget fixes that. Google says local results depend on relevance, distance and prominence, and reviews count toward prominence.

What we change. Correct regular and holiday hours, the right categories, recent photos of real plates and the space, current menu links, and a review request that goes to every guest with nothing offered for a good rating.

Where it leaks. A $30 dinner has little room for a $3 click, and broad campaigns for “restaurants near me” run through the budget at the slow hours when you can’t fill seats anyway. Meanwhile, delivery apps can bid on your name and take the order for a commission.

What we change. Paid budget goes where the numbers can work: your own brand name, private events, catering, group bookings, tours and tickets, plus visitors searching from another city. Schedules follow your open hours and slow nights.

Where it leaks. The menu is a slow PDF you have to pinch to read, or a photo with no prices. A visitor on a sidewalk won’t wait for it, and a tour or attraction page that buries the ticket price or the meeting point loses people in the same way.

What we change. A menu built as a real web page with prices, booking or ticket buttons on the first screen, hours, a parking or map link and a clear note on any service charge. It should load fast on a phone over a weak connection.

Where it leaks. The Order button on your Business Profile can lead to a delivery app, where DoorDash’s commission runs from 15% to 30% on delivery and Uber Eats’ from 20% to 30%. On a $40 order at 25%, that’s $10 gone, on an order the guest may have placed with you directly.

What we change. In your Business Profile’s Food ordering settings, mark your own link as preferred for pickup and delivery, or remove providers you don’t want. Keep apps as a source of new customers if the math works, and give guests a reason to order direct next time.

Where it leaks. A local who could come back twice a month never hears from you, and you pay again to reach people you already won. Visitors are different: they may never return, so the money from them has to come from that one visit, or from what they tell others.

What we change. An opt-in email or text list from reservations and direct orders, with consent the law requires for texts, a monthly note about events or slow-night offers, and clear separate plans for locals who return and visitors who review and recommend.

Where it leaks. Much of what ads and Maps do ends with someone walking in, and no platform sees that sale. Judged by clicks alone, good work looks like nothing, and judged by total sales alone, a busy festival week can look like marketing success.

What we change. Tracked reservations, direct orders and ticket sales with value, calls and direction requests from your Business Profile, and a monthly read against your POS or ticketing numbers, with any estimate labeled as an estimate.