CorrenGoogle Ads, web design and SEO for San Antonio businesses
San Antonio is laid out in highway loops, the military’s peak moving season runs mid-May through August, and customers search in English and Spanish.
We work with San Antonio businesses remotely from Dallas, in the same time zone as you.
Locations
Campaign: San Antonio-New Braunfels service area
One radius around downtown San Antonio
Targeted areas
- Alamo Heights
- Stone Oak
- Medical Center
- Helotes
- Live Oak
- Universal City
- Converse
- Schertz
- Cibolo
- New Braunfels
- Seguin
- Boerne
Loop 1604 alone runs about 95 miles around, and drive time sets a service area better than miles.
A metro of loops, bases and two languages
A city of loops, where drive time beats miles
Loop 410 circles the older city and Loop 1604 the newer north side, so ads follow ZIP codes and parts of town, not a radius.
Details
San Antonio is laid out in rings. Loop 410 circles the older city, and Loop 1604, about 95 miles around, circles the newer north side, with Stone Oak, Helotes and Live Oak at or beyond it. About four in five workers get to work by car, so drive time decides a service area better than miles. We target ads by ZIP code and part of town instead of one radius from downtown, and write page copy that names the areas you actually serve.
Military families search before they arrive
Active and retired military are about one in ten residents, and families on orders often search from another state first.
Details
Joint Base San Antonio joins Fort Sam Houston, Lackland and Randolph, and active and retired military make up about one in ten of the region’s residents. Lackland is the Air Force’s only site for enlisted basic training. Service members and their families arrive on orders and often start searching for housing, movers and services from another state, so ads can reach people researching San Antonio before they get here, not only people already in town.
Bilingual pages often beat a separate Spanish campaign
About three in ten residents speak Spanish at home, a falling share, so most businesses need bilingual pages and staff.
Details
More than half the metro is Hispanic, and about three in ten residents speak Spanish at home, a share that has been slowly falling as younger generations shift toward English. Customers born in the US tend to be English-dominant, while immigrant customers are more likely to stay Spanish-first. For most businesses that points to bilingual landing pages and staff who can switch languages on a call, with a separate Spanish campaign only in the ZIP codes where Spanish searches show up.
Industries that matter in San Antonio
Each finds and picks a business a little differently here.
Roofing and exterior repair
Roofing pageThe April 2016 hailstorm caused over $1 billion in insured losses, and Texas makes deductible offers a crime.
Details
Hail drives much of the roofing work here. The April 2016 hailstorm that crossed Helotes and the north side of the city caused more than $1 billion in insured losses. Texas has no state roofing license, so trust has to come from insurance, reviews and a real local address on the page. Texas law also makes it a crime to advertise or promise to pay, waive or rebate an insurance deductible on work paid by a claim without the insurer’s consent, so “we cover your deductible” can’t appear in an ad or on a landing page.
HVAC and plumbing
HVAC and plumbing pageJuly and August highs average about 95°F, and Texas requires your license number in the ad itself.
Details
July and August average highs around 95°F, so AC repair demand peaks for weeks at a time. Texas requires AC contractors to include the affiliated license number in advertising that solicits work, and plumbing companies to show their Responsible Master Plumber’s license number in ads of any media. That number belongs in the ad copy and on the landing page, not only on the truck.
Dental, therapy and specialty practices
Dental practices pageNext to the 900-acre South Texas Medical Center, lead with wait times, TRICARE and Spanish-speaking staff.
Details
About one in six San Antonio workers is in health care, and the South Texas Medical Center covers about 900 acres on the northwest side, home to UT Health San Antonio and University Hospital. An independent practice can’t match a hospital system’s reach, so its ads and pages lead with what it can offer: how soon you can be seen, which insurance and TRICARE plans it takes, and whether staff speak Spanish.
Real estate, property management and movers
Real estate pageFamilies moving to Fort Sam Houston, Lackland or Randolph need pages built around each base and its commute.
Details
Families moving to or from Fort Sam Houston, Lackland and Randolph need a home, a lease or a moving crew on a deadline, often in a city they don’t know. Randolph sits about 15 miles east-northeast of downtown, near Universal City and Schertz, so a search for homes near the base means something different from one near Lackland. We build pages around each base and the commute from it, and target buyers searching about San Antonio from other states.
Restaurants and visitor businesses
Restaurants and tourism pageRiver Walk and Alamo visitors search close by on phones, and Fiesta brings over 100 events each April.
Details
Visitors come for the River Walk and the Alamo, and Fiesta San Antonio brings more than 100 events to the city every April. Visitors search on a phone, close by and at short notice, so ads target a tight area around where they are, and the page shows hours, a map and a call or booking button on the first screen.
When demand moves in San Antonio
Budgets and campaigns change before each swing, not after the leads dry up.
Campaign calendar
When budgets and campaigns change
After a hailstorm
Switch on paused hail campaigns by ZIP code for the areas hit, then cut back once booked.
Details
A San Antonio hailstorm damages roofs and cars across whole parts of town at once, and the work for roofers, auto glass and dent repair arrives in the days after it. Storm campaigns should be written in advance, kept paused, and switched on by ZIP code for the areas that were hit, then cut back once your crews are booked.
April: Fiesta
More than 100 events. Have restaurant and event vendor ads ready in March.
Details
Fiesta packs more than 100 events, run by local nonprofit groups, into a stretch of April. Restaurants, bars, caterers, party rental and event vendors should have ads and offers ready in March, and visitor businesses should expect searches to shift to phones and short distances.
July and August: peak heat
Highs around 95°F. Largest AC budgets now; run tune-up offers in spring.
Details
Average highs sit around 95°F. AC repair ads should get their largest budgets now, while tune-up and maintenance offers run in spring, before the first hot stretch fills the schedule.
What each service looks like in San Antonio
Who the ads reach, what the pages say and where you show up in search.
Google Ads
Targeting by ZIP code inside and beyond Loop 1604, license numbers in the ads, and hail campaigns switched on by area.
How we run Google AdsDetails
Targeting by ZIP code and part of town inside and beyond Loop 1604, license numbers in the ads, hail campaigns built ahead and switched on by area, and Spanish campaigns with their own keywords where your phones can handle them.
Meta ads
Fiesta specials in March, homes for families on orders, and ads near Lackland around basic training graduations.
How we run Meta adsDetails
Meta reaches people before they search: AC tune-ups in spring, Fiesta specials in March, or homes and rentals shown to military families after their orders arrive. Lackland’s basic training graduations bring family and friends to town for the Thursday Airman’s Run and the Friday parade, so hotels, restaurants and attractions can run ads near the base in the days around them.
Conversion rate optimization
CPS Energy rebate eligibility on HVAC pages, and TRICARE acceptance up front on clinic pages near a base.
How we do conversion workDetails
HVAC replacement pages should say on the first screen whether the system you’re quoting qualifies for a CPS Energy rebate, beside a tap-to-call button. Dental, therapy and clinic pages near a base put TRICARE acceptance in the same spot, so a military family doesn’t have to call to ask.
Website design
Pages for Stone Oak, New Braunfels or the Medical Center, plus TRICARE and VA loan pages for military families.
How we design websitesDetails
A site here needs real pages for the areas you serve, such as Stone Oak, New Braunfels or the Medical Center, and for practices and agents near a base, pages that speak to military families: which TRICARE plans a practice takes, and for agents and lenders, how VA loans work and how to buy a home from out of state before a report date.
SEO
Boerne and New Braunfels sit about 30 miles out, so each gets its own pages, profile service area and rank tracking.
How we do SEODetails
San Antonio customers place themselves by base and loop: near Lackland or Fort Sam, inside 410 or out past 1604. Boerne in the Hill Country and New Braunfels at its edge are each about 30 miles from downtown, so we give them their own pages, Google Business Profile service areas and rank tracking instead of folding them into San Antonio.
Your first weeks with us
What happens after the free audit, for a business in San Antonio.
First
Send your site for the free audit and tell us which parts of town and bases your customers come from.
Week 1
Customers mapped by ZIP code, loop and drive time, with a check on Spanish search and military movers.
Week 2
Tracking through to the lead, and for landscapers, ads written for each SAWS watering stage.
Weeks 3 to 4
Campaigns and pages go live, hail campaigns paused by ZIP code, Fiesta and AC drafts ready.
After launch
Checks in March before Fiesta and hail, early May before moving season, June before peak heat.
Questions about working with us in San Antonio
Ask us anything else at [email protected]. A founder replies within one business day.
Can you work with a business that serves both San Antonio and New Braunfels?
Yes. New Braunfels is its own city, the seat of Comal County about 30 miles northeast of downtown, and one of the fastest-growing cities in the country from 2010 to 2020. We give it its own ad group, landing page and Google Business Profile service area, so a search there doesn’t land on a page written for Stone Oak.
Can my roofing ads offer to cover the insurance deductible?
No. Texas law makes it a misdemeanor to advertise or promise to pay, waive, absorb or rebate an insured’s deductible on work paid by an insurance claim, unless the insurer consents. We write storm ads and landing pages around what you can offer instead: inspections, response time, insurance claim help and your warranty.
Can I target ads to families with orders to JBSA?
Not by their orders, since no ad platform targets that. You can reach people searching for homes, rentals or services in San Antonio from anywhere, not only people already in the city. For agents, property managers and movers, we pair that with pages built around Fort Sam Houston, Lackland and Randolph and the commute from each, and raise budgets for the military’s peak moving season, May 15 through August 31.
Should my San Antonio ads run in Spanish?
Often a bilingual page does more than a separate campaign. About three in ten people in the metro speak Spanish at home, but that share is falling, and customers born in the US tend to be English-dominant, so many search in English. Immigrant customers are more likely to stay Spanish-first. For most home service and health businesses that means English ads, a page that offers Spanish, and someone who can take a call in Spanish, with a Spanish campaign added only where Spanish searches show up in your area.
How is the work priced?
Ongoing work is one flat monthly fee, never a percentage of your ad spend, and it runs month to month. Website builds get a fixed quote in writing. After your audit, a written proposal with your fee in dollars follows within 2 business days of asking. How our pricing works.