CorrenGoogle Ads, websites and SEO for Dallas-Fort Worth businesses
DFW has no single center: six suburbs top 200,000 people each, so ads and search work city by city and ZIP by ZIP, not as one circle around downtown.
We’re based in Dallas, so we can meet in person anywhere around Dallas-Fort Worth.
Locations
Campaign: Dallas-Fort Worth service area
One radius around downtown Dallas
Targeted areas
- Uptown
- Oak Lawn
- Lakewood
- Lake Highlands
- Preston Hollow
- Oak Cliff
- Highland Park
- Plano
- Frisco
- McKinney
- Allen
- Richardson
- Garland
- Mesquite
- Irving
- Carrollton
- Lewisville
- Denton
- Grand Prairie
- Arlington
- Fort Worth
- Rockwall
A radius around downtown Dallas mixes 20-minute jobs with ones your crew won’t drive to at rush hour.
A metro of big suburbs, small companies and new arrivals
DFW has no single center
Arlington, Plano, Irving, Garland, Frisco and McKinney each top 200,000, so we target the cities and ZIP codes you serve.
Details
Dallas-Fort Worth holds more than 8 million people over roughly 9,000 square miles, and it doesn’t have one center. Arlington, Plano, Irving, Garland, Frisco and McKinney each have more than 200,000 residents of their own. A radius drawn around downtown Dallas mixes neighborhoods your crew reaches in 20 minutes with ones it won’t drive to at rush hour, so we target by the cities and ZIP codes you actually serve.
Your competitors are owner-run companies like yours
DFW has close to a million small businesses, so the landing page and how fast you answer often win the job, not only the bid.
Details
It’s also a metro of small companies: close to a million small businesses, and more small employers than any other metro in Texas. For many local services your competitors are owner-run companies much like yours, so the landing page and how fast someone answers the phone often decide who gets the job, not only the bid.
Spanish search is real demand in Dallas County
About four in ten Dallas residents are Hispanic or Latino, but Spanish ads convert only with a Spanish page and phone.
Details
About four in ten Dallas residents are Hispanic or Latino, and Hispanic owners run more than a fifth of the metro’s businesses. Spanish-language search is real demand in much of Dallas County, but it only converts when the landing page and the person who picks up are in Spanish too.
Relocating headquarters bring customers without referrals
Toyota moved to Plano and McKesson to Irving, and people who relocate with them pick providers from search and reviews.
Details
DFW also keeps drawing headquarters from other states. Toyota moved its North American headquarters from California to Plano, McKesson moved from San Francisco to Irving, Charles Schwab from San Francisco to Westlake, and Caterpillar from Illinois to Irving. People who relocate with a company arrive without a plumber, dentist or lawyer anyone local has recommended, so they search, read reviews and choose from what they find on the first screen.
Industries that matter in Dallas
Each finds and picks a business a little differently here.
Roofing and storm restoration
Roofing pageOne hail storm fills a schedule in the ZIP codes it hits, and Texas bars ads offering to cover the deductible.
Details
North Texas gets frequent spring hail, and one storm can fill a roofer’s schedule in the ZIP codes it hits while doing nothing for the rest of the metro, so budgets have to follow the storm map. Texas has no state roofing license, which leaves homeowners judging you on reviews, local job photos and a real address. State law also bars contractors from offering to waive or cover an insurance deductible and from advertising that they’ll handle the claim as the homeowner’s adjuster, so those promises can’t appear in your ads or on your site.
HVAC, plumbing and electrical
HVAC and plumbing pageThe first 100-degree day comes around July 1, and all three trades must show a license number in their ads.
Details
Air conditioning failures are emergencies here: on average the first 100-degree day in Dallas-Fort Worth comes around July 1 and the last in late August. Hard freezes are rarer but brutal, as the February 2021 storm showed when North Texas plumbers were swamped with burst-pipe calls. All three trades must put a license number in their advertising: the HVAC licensee’s number, the electrical contractor’s name and TECL number, or the responsible master plumber’s number.
Dental and medical practices
Dental practices pageTexas general dentists advertising implants or orthodontics must add “General Dentist” right after their name.
Details
Health care employs more people at small DFW businesses than any other industry, and patients pick a dentist or clinic close to home, so suburb-level targeting matters. Texas dental rules add a detail most ad templates miss: a general dentist who advertises a specific service, such as implants or orthodontics, must put “General Dentist” or “General Dentistry” right after their name, in type at least as large as the services named. Clear aligner and implant ads need that label, and so should the pages they point to.
Law firms
Law firms pageDallas, Tarrant, Collin and Denton each have their own courts, and Frisco and Plano straddle two counties.
Details
DFW spreads across several county court systems: Dallas County’s courts are in Dallas, Tarrant County’s in Fort Worth, Collin County’s in McKinney and Denton County’s in Denton. Some suburbs straddle the line, too: Frisco and Plano sit partly in Collin County and partly in Denton County. For a family law, criminal defense or probate firm, the courts you actually practice in should decide where the ads run and which county the landing page names.
Professional and B2B services
Professional services pageOver 130,000 small professional firms. Target the Dallas and Irving office districts, not the whole metro.
Details
Professional, scientific and technical services is the largest small-business category in DFW, with more than 130,000 small businesses. Many sell to other companies, and most of the region’s big corporate headquarters sit in Dallas and Irving, with more in Plano, Fort Worth and Frisco. For an accountant, IT provider or consultant, tight targeting around those office districts and a landing page written for a business buyer usually beat broad metro reach.
When demand moves in Dallas
Budgets and campaigns change before each swing, not after the leads dry up.
Campaign calendar
When budgets and campaigns change
March to June
Hail season. Move budget to the ZIP codes a storm hits within days.
Details
Hail and severe storm season. Spring and early summer bring most North Texas hail, and roofing, gutter, auto glass and dent repair demand jumps in the ZIP codes a storm hits. Budget needs to move to those areas within days, not at the end of the month.
July and August
Most 100-degree days. Call answering and after-hours coverage beat new keywords.
Details
Peak heat. Most 100-degree days fall between early July and late August. AC repair becomes an emergency purchase, so call answering, after-hours coverage and ad scheduling matter more than new keywords.
Winter freezes
Not every year. Keep a burst-pipe campaign ready to switch on the morning of the forecast.
Details
Hard freezes don’t come every year, but when one hits, burst pipes and water damage calls follow. A ready emergency campaign and landing page you can switch on the morning of the forecast beats building one during the freeze.
What each service looks like in Dallas
Who the ads reach, what the pages say and where you show up in search.
Google Ads
Separate campaigns for Collin County, Tarrant County and southern Dallas County, each with its own budget and bids.
How we run Google AdsDetails
DFW has several centers, so we split campaigns by the parts of the metro you serve, such as Collin County, Tarrant County and southern Dallas County, each with its own budget and bids, because what a job is worth and how many competitors bid can differ from one to the next. We put your Texas license number in the ads that need it. For bilingual service areas we build a separate Spanish campaign instead of translating one ad.
Meta ads
Ads in front of the neighborhoods a hail storm hit within days, written inside Texas rules: no deductible offers.
How we run Meta adsDetails
After a hail storm, a roofer or dent repair shop can put ads in front of the neighborhoods the storm hit within days, without waiting for search volume to build. We write the creative inside Texas rules, so no deductible offers and no promises to handle the insurance claim.
Conversion rate optimization
Pages that make calls easy on a phone and carry Texas requirements, from license numbers to “General Dentist.”
How we do conversion workDetails
A Dallas landing page has two jobs: make the call or booking easy on a phone, and carry what Texas requires, from a license number to a “General Dentist” label. We test the page the ad points to, in English and in Spanish where you serve Spanish-speaking customers.
Website design
Service pages for buyers in Las Colinas, Legacy West and Uptown, and license and review details for home services.
How we design websitesDetails
For accountants, IT providers and consultants, we build service pages for buyers in DFW’s office districts, such as Las Colinas in Irving, Legacy West in Plano and Uptown in Dallas, written for an office manager or finance lead rather than a homeowner. For home services, license disclosures, reviews and local job photos go where a customer checks them first.
SEO
Rankings tracked suburb by suburb, since a Plano business starts behind in the map results for a Mesquite search.
How we do SEODetails
A Plano business starts at a disadvantage in the map results for someone searching in Mesquite, across the metro. We work on your Google Business Profile, reviews and suburb pages so you show up where your customers are, and we track rankings suburb by suburb rather than as one Dallas average.
Your first weeks with us
What happens after the free audit, for a business in Dallas.
First
We can meet in person anywhere in Dallas-Fort Worth, or keep it all on video and email.
Week 1
Tracking, so calls, form fills and bookings are counted before any budget decision.
Weeks 1 and 2
Target your cities and ZIP codes, check Texas disclosures, fix the biggest landing page leak.
Weeks 2 to 4
Testing begins, Spanish campaigns where they fit, and budgets set around hail and summer heat.
Questions about working with us in Dallas
Ask us anything else at [email protected]. A founder replies within one business day.
Is Corren actually based in Dallas?
Yes. Corren is based in Dallas, where both founders, Aaron and Jerry, live. We can meet in person anywhere around Dallas-Fort Worth, and we also work remotely with growing small businesses elsewhere in the US.
Do you work with businesses in Fort Worth and the suburbs?
Yes. We serve the whole metro, from Fort Worth and Arlington to Plano, Frisco, McKinney and Rockwall. Targeting is set city by city to match where you actually take jobs, not one circle around downtown Dallas.
Can I see how you work before I hire you?
Yes. The first step is a free recorded audit: a founder walks through your ads, website and search results on video, so you can judge how we think about your business before you pay anything. If you’d rather talk it through in person, we can meet anywhere around Dallas-Fort Worth.
Should I run separate campaigns for Fort Worth and Dallas?
If you take jobs on both sides, usually yes. Fort Worth is the metro’s second-largest city and the seat of Tarrant County, with its own downtown and its own name in searches. A separate campaign gives it its own budget, so Dallas searches don’t use up the day’s spend, and sends people searching for Fort Worth to a page about Fort Worth. If you only serve one side, we leave the other out.
Do my ads need my Texas license number?
If you’re a licensed HVAC, electrical or plumbing company, almost always. Texas rules require the license number in advertising meant to win business, with narrow exceptions such as basic directory listings and small promotional items. We add it to ads and landing pages as standard. This isn’t legal advice, so check your licensing agency’s current rules too.
Should I run ads in Spanish?
In some parts of the metro, often yes. Spanish is the main language at home in more than four in ten households across Oak Cliff and southeast Dallas, including Pleasant Grove, and in about six in ten in south Irving and north Grand Prairie. If yours is a Hispanic-owned business with a bilingual owner or staff, Spanish ads put that in front of the people most likely to value it. If not, plan who will take Spanish calls before we spend on them.
How is the work priced?
Ongoing work is one flat monthly fee, never a percentage of your ad spend, and it runs month to month. Website builds get a fixed quote in writing. After your audit, a written proposal with your fee in dollars follows within 2 business days of asking. How our pricing works.